New Idents For The Big Screen
Adobe After Effects enables you to achieve any goal you set out to create. I really wanted to implement a new, flashy, eye-catching brand that our passing audience will notice. It needed to incorporate a brand idea that I had been playing with since October, this new circle logo that I could use to highlight some fantastic locations of the Great Waterfront City.
Very much like other television brands who like to have a circle transition to reveal their logo, I considered the possibility of reversing this, by actually having our logo reveal a location in Portsmouth. In some of the videos created, we only show one location but the video to the right, shows a multiple in a 30 second clip.
The video below that is a ten second ident, used to filler time but continues to uphold the Big Screen branding that people will be able to identify with.