NFL Styled Graphics For Our Fantasy League

NFL Styled Graphics For Our Fantasy League

Back in August myself, along with a handful of friends decided to try and get into the NFL (National Football League) or, American Football a bit more than we already were by giving Fantasy Football a go.

We started with an 8 man league that was named after the passing of the late and great entertainer, Sir Bruce Forsyth and thus, we created a memorial cup. (I have to mention that the name was chosen by a Wayne Pentony. If I don't credit him, I'm sure I'll be in trouble.) 

Since a few of us had tickets to the NFL London Games Series that would take place at both Wembley and Twickenham Stadium, London across September and October, we thought that having a fantasy league would make the experience much more immersive. We knew that following individual players and starting the learn the names of the star running backs, quarter back and wide receivers of each team would be important and it really helped us to understand the game itself more widely.

So as the "commissioner" (the person who organises the league) and as someone who was keen to explore the Adobe CC package, I took it upon myself to produce video graphics and a brand identity. I really went to town with this one...

© Oliver Ing

© Oliver Ing

The Logo

The logo takes inspiration from the NFL logo itself but, it's been adjusted to fit our purpose. The lettering of course was added to reflect the name of the league and we kept the eight stars that, instead of representing eight different divisions, now represent the founding eight teams in the league. 

The outer lines represent the memorial "cup" as well as the posts found in the game itself. Finally, we couldn't have a logo without some sort of direct nod to Sir Bruce Forsyth so I added a fitting silhouette of the great entertainer, pulling once of his most recognisable poses as the centre piece of the design.

Weekly Result Graphics

Taking inspiration from graphics I had seen both at the games on the NFL GamePass App as well as the BBC's "The NFL Show", I created weekly update videos that delivered the results of each game along with further information. These were produced weekly and put out in our league's message group along with the twitter account that was produced.

Winner's Awards Ceremony

On Sunday, 4 February 2018 / Super Bowl LII Sunday, the league held an awards ceremony of the year that would present individual awards to each team along with the presentation of the memorial cup. 

I designed a new theme style for the awards presentation.

© Oliver Ing

© Oliver Ing

The stars in the background represent, victory. The layered logo along with the bottom tag are for branding purposes only, but this graphic was used to publicise the event as well as then, re-brand our league in it's entirety.

Awards graphics were also bespoke produced by myself for this evening. They were used in three sections during a keynote presentation, but as you can see from the graphic to the left, I've cut all three version into one video for our twitter announcement for the champion. 

The Memorial Cup

The final thing we needed was an actual memorial cup that could be engraved upon, annually. I managed to source a local trophy shop who had one specially created for us. Encompassing both our logo, the sport as well as being able for us to add winners each year to the base, this was seen to be the most perfect "memorial cup".

The Poster

The winner, along with the memorial cup, won a specially designed poster that would sit above the "winner's best seat in the house" for Super Bowl Sunday.

© Oliver Ing

The poster was designed immediately after the final match up in the fantasy league and was printed to fit in a maxi poster frame of  61cm X 91.5cm.

The colours used are based on the winning team's colour scheme while the Brucie Bowl logo was reimagined from the NFL's Draft logo but it needed to incorporate the league logo as well, that I managed to sit on top.

Final touches saw the addition of a famous quote from the man himself, Sir Bruce Forsyth with the words, "Didn't they do well".

Moving Forwards

As we look to the future of the league, all is gearing up for the NFL Draft that takes place on April 26.

The SBFMC league agreed on 4 February that we would hold our league's draft in September but also needed a way to determine our 2018 draft order. So, we all agreed upon having a horse drawn from a hat to represent our team at the Grand National that takes place on 14 April. Depending on which order the horse finished in the race, this would determine the draft order. Building on the fact that both the draft order and the NFL Draft would take place in the same month, I designed some "blast off" branding that would be seen to sort of, "kick start" the 2018 season!

© Oliver Ing

© Oliver Ing

All of this is just being used to help build excitement, ready for the 2018 season that starts in September. (I know, so long to go.)

Final

While I'm very aware that a lot of these designs are just for entertainment purposes, I feel that I have learnt a lot in design skills from producing all of these materials. From trying to make video editing exciting but informational at the same time. To designing a logo that can be used across multiple materials and even having a ridiculously huge trophy being created, it's all been a learning experience that's also assisted with my love for a sport I thought I'd never get into.

So here's to Sir Bruce Forsyth, an entertainment legend and one we're so proud to dedicate all of our league to. Now, let's bring on the 2018 season!


All graphics and posters were designed in Adobe Photoshop CC and Adobe Illustrator CC. The videos were produced in Adobe After Effects CC and then rendered or re-edited in Adobe Premiere Pro CC or Adobe Media Composer CC.

Please note that no content in this blog post represents the views, opinions or operation practices of Adobe, National Football League, NFL or any other businesses or franchise featured or any of their affiliates. Any prices, dates, entertainment schedules featured in this post may not be fully accurate and/or may change. This content is not endorsed by, approved by or representative of anyone other than Oliver Ing. No money or exchange of goods was paid for the publication of this post.
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